Project archive
Commercial websitePublic demo2026

Justo Refuerzos

A food-focused case study where the website works as menu, storefront, and direct channel to build orders without friction.

Preview of Justo Refuerzos
What it is

Commercial landing page and catalog for Justo, a sandwich and Cuban pizza brand in Montevideo.

Core idea

The core idea was to bring the ordering experience into a fast and visual interface, designed so the menu makes sense on mobile and visitors reach the order flow in just a few steps.

Approach

The project combined a distinct identity, category-based navigation, lightweight cart behavior, and trust signals such as hours, pickup, delivery, and WhatsApp confirmation.

Outcome

A public demo that shows how a food website can organize products, speed up decisions, and support conversion.