Project archive

Case study

Justo Refuerzos

Mobile-first catalog for a food brand with clear ordering, a visual menu, and WhatsApp checkout.

A food-focused case study where the website works as menu, storefront, and direct channel to build orders without friction.

Preview of Justo Refuerzos
Commercial website2026

The essential information, in one view.

The project scope, context, and technical base, organized to make the implementation easy to review.

Format
Commercial website
Industry
Food
Availability
Public demo
Year
2026

Decisions shaped around the project.

A concise account of context, visual direction, and implementation without adding undocumented outcomes.

Context

Commercial landing page and catalog for Justo, a sandwich and Cuban pizza brand in Montevideo.

Direction

The core idea was to bring the ordering experience into a fast and visual interface, designed so the menu makes sense on mobile and visitors reach the order flow in just a few steps.

Implementation

The project combined a distinct identity, category-based navigation, lightweight cart behavior, and trust signals such as hours, pickup, delivery, and WhatsApp confirmation.

Outcome

A public demo that shows how a food website can organize products, speed up decisions, and support conversion.